Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?

Jaakko Aspara, Amitav Charkavarti, Arvid O. I. Hoffmann

Research output: Contribution to journal › Article › Scientific › peer-review

16 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	49
Issue number	7/8
Pages (from-to)	1114-1138
ISSN	0309-0566
DOIs	https://doi.org/10.1108/EJM-04-2014-0244
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

@article{18054dbd5f8d4503bcf6ce4d7f50e500,

title = "Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?",

keywords = "512 Business and Management, Marketing Effectiveness and Profitability",

author = "Jaakko Aspara and Amitav Charkavarti and Hoffmann, {Arvid O. I.}",

year = "2015",

doi = "10.1108/EJM-04-2014-0244",

language = "English",

volume = "49",

pages = "1114--1138",

journal = "European Journal of Marketing",

issn = "0309-0566",