Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?

Jaakko Aspara, Amitav Charkavarti, Arvid O. I. Hoffmann

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume49
Issue number7/8
Pages (from-to)1114-1138
ISSN0309-0566
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Effectiveness and Profitability

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