Abstract
The purpose of this paper is to investigate how food bloggers’ conversation practices build up a community. Content from a members-only Estonian food blogger Facebook group is analyzed in order to identify food-related conversation practices and how these practices help to form a community. Preliminary findings show that food bloggers’ conversation practices support community building by contributing to traditional markers of consumption communities. Bloggers’ conversation practices support the identification of membership, reveal community’s rituals and traditions and demonstrate group’s shared moral responsibility to help each other.
| Original language | English |
|---|---|
| Title of host publication | NCCR 2014: Nordic Conference on Consumer Research |
| Publisher | University of Vaasa |
| Publication date | 05.2014 |
| Publication status | Published - 05.2014 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland Duration: 21.05.2014 → 22.05.2014 Conference number: 3 |
Keywords
- 512 Business and Management
- blogs
- food
- COMMUNITY