Food-related conversation practices: Building up food blogger communities

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


The purpose of this paper is to investigate how food bloggers’ conversation practices build up a community. Content from a members-only Estonian food blogger Facebook group is analyzed in order to identify food-related conversation practices and how these practices help to form a community. Preliminary findings show that food bloggers’ conversation practices support community building by contributing to traditional markers of consumption communities. Bloggers’ conversation practices support the identification of membership, reveal community’s rituals and traditions and demonstrate group’s shared moral responsibility to help each other.
Original languageEnglish
Title of host publicationNCCR 2014: Nordic Conference on Consumer Research
PublisherUniversity of Vaasa
Publication date05.2014
Publication statusPublished - 05.2014
MoE publication typeA4 Article in conference proceedings
Event3rd Nordic Conference on Consumer Research (NCCR) - Vaasa, Vaasa, Finland
Duration: 21.05.201422.05.2014
Conference number: 3


  • 512 Business and Management
  • blogs
  • food


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