Forum for markets and marketing as a context for collaborative theorizing

Kaj Storbacka, Suvi Nenonen, Roderick J. Brodie

Research output: Contribution to journal › Article › Scientific

Original language	English
Peer-reviewed scientific journal	Marketing Theory
Volume	16
Issue number	2
Pages (from-to)	257-260
Number of pages	4
ISSN	1470-5931
DOIs	https://doi.org/10.1177/1470593115608077a
Publication status	Published - 2016
MoE publication type	B1 Journal article

Keywords

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title = "Forum for markets and marketing as a context for collaborative theorizing",

keywords = "512 Business and Management",

author = "Kaj Storbacka and Suvi Nenonen and Brodie, {Roderick J.}",

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TY - JOUR

T1 - Forum for markets and marketing as a context for collaborative theorizing

AU - Storbacka, Kaj

AU - Nenonen, Suvi

AU - Brodie, Roderick J.

PY - 2016

Y1 - 2016

KW - 512 Business and Management

U2 - 10.1177/1470593115608077a

DO - 10.1177/1470593115608077a

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VL - 16

SP - 257

EP - 260

JO - Marketing Theory

JF - Marketing Theory

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