Forum for markets and marketing as a context for collaborative theorizing

Kaj Storbacka, S Nenonen, R Brodie

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume16
Pages (from-to)257-260
Number of pages4
ISSN1470-5931
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article - refereed

Cite this