Abstract
Answering the urgent call by Collado-Ruano & Sarmiento (2022) to further examine the foundations and philosophy of regenerative education cultures, our purpose is to explore regenerative education as a transformative resource driving a shift towards regenerative cultures and plenitude. Our guiding research questions are: What is regenerative education constituted of in practice?; and How does regenerative education support and promote cultures of plenitude? We further investigate how education initiatives positioned as regenerative correspond with the ideals expressed by leading scholarship (e.g., Hauk, 2017; Gibbons, 2020).
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 49th Annual Macromarketing Conference |
| Publisher | Macromarketing society |
| Publication date | 17.06.2024 |
| Pages | 494-499 |
| Publication status | Published - 17.06.2024 |
| MoE publication type | A4 Article in conference proceedings |
| Event | Annual Macromarketing Conference - Helsinki, Finland Duration: 17.06.2024 → 20.06.2024 Conference number: 49 https://www.helsinki.fi/en/conferences/macromarketing-conference-2024 |
Publication series
| Name | Proceedings of the Annual Macromarketing Conference |
|---|---|
| ISSN (Electronic) | 2168-1481 |
Keywords
- Services Marketing and Philosophy
- transformative education
- regenerative sustainability
- sustainability
- 512 Business and Management
