Original language | English |
---|---|
Title of host publication | Service dominant logic. : Network and systems theory and service science |
Editors | Evert Gummesson, Cristina Mele, Francesco Polese |
Number of pages | 1 |
Place of Publication | Naples |
Publication date | 09.06.2015 |
Pages | 58-58 |
ISBN (Print) | 979-12-200-0486-2 |
Publication status | Published - 09.06.2015 |
MoE publication type | A4 Article in conference proceedings |
Event | 2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy Duration: 09.06.2015 → 12.06.2015 Conference number: 4 |
Keywords
- 512 Business and Management
- Customer-to-customer interaction, value creation, customer context