Foundations and manifestations of customer-to-customer value creation

Kristina Heinonen; Elina Jaakkola; Irina Neganova

Foundations and manifestations of customer-to-customer value creation

Kristina Heinonen, Elina Jaakkola, Irina Neganova

Marketing, Helsinki

University of Turku

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Service dominant logic. : Network and systems theory and service science
Editors	Evert Gummesson, Cristina Mele, Francesco Polese
Number of pages	1
Place of Publication	Naples
Publication date	09.06.2015
Pages	58-58
ISBN (Print)	979-12-200-0486-2
Publication status	Published - 09.06.2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italy Duration: 09.06.2015 → 12.06.2015 Conference number: 4

Keywords

512 Business and Management
Customer-to-customer interaction, value creation, customer context

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book_of_abs_2015_16_06

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Cite this

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title = "Foundations and manifestations of customer-to-customer value creation",

keywords = "512 Business and Management, Customer-to-customer interaction, value creation, customer context",

author = "Kristina Heinonen and Elina Jaakkola and Irina Neganova",

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year = "2015",

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Foundations and manifestations of customer-to-customer value creation. / Heinonen, Kristina; Jaakkola, Elina; Neganova, Irina.
Service dominant logic.: Network and systems theory and service science. ed. / Evert Gummesson; Cristina Mele; Francesco Polese. Naples, 2015. p. 58-58.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

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AU - Jaakkola, Elina

AU - Neganova, Irina

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PY - 2015/6/9

Y1 - 2015/6/9

KW - 512 Business and Management

KW - Customer-to-customer interaction, value creation, customer context

M3 - Conference contribution

SN - 979-12-200-0486-2

SP - 58

EP - 58

BT - Service dominant logic.

A2 - Gummesson, Evert

A2 - Mele, Cristina

A2 - Polese, Francesco

CY - Naples

T2 - 2015 Naples Forum on Service

Y2 - 9 June 2015 through 12 June 2015

ER -