Foundations of Service Research and Service-Dominant Logic

Marja Toivonen, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


This chapter discusses the central arguments of service-dominant logic (S-D logic) and their implications to the development of the forest sector and forest sciences. The chapter starts from a short summary of earlier studies that have promoted an integrated analysis of different economic sectors and fostered the perspective of customers and users. Then we examine S-D logic as a further advancement of these studies and point out that S-D logic is not a traditional service theory, but a theory of value co-creation in actor systems. We analyze the contextual and experiential nature of value creation and the central role of the integration of resources. More practically oriented constructs—value propositions and business models, and ecosystems and institutions—are also included. Together these analyses create a basis for the application of S-D logic in the forest sector, which we discuss in the end of the chapter. In the current development stage of this sector, there is need for understanding, not only services as add-ons to material products (servitization), but first and foremost the co-creation of value between different stakeholders, among which users play a crucial role. From the academic viewpoint, the systemic and multi-level perspective included in S-D logic is well in line with the emerging view of forest sciences as an integral part of the research into sustainability and ecological thinking.
Original languageEnglish
Title of host publicationServices in Family Forestry
EditorsTeppo Hujala, Anne Toppinen, Brett J. Butler
Place of PublicationCham
Publication date2019
ISBN (Print)978-3-030-28998-0
ISBN (Electronic)978-3-030-28999-7
Publication statusPublished - 2019
MoE publication typeA3 Book chapter

Publication series

NameWorld Forests
PublisherSpringer Nature
ISSN (Print)0785-8388
ISSN (Electronic)1566-0427


  • 512 Business and Management
  • Service-dominant logic
  • Value co-creation
  • Non-industrial private forestry
  • Family forest owners
  • Service offering
  • Service innovation

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management


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