From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)

Anu Helkkula; Minna Hannele Pihlström; Carol Kelleher

From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)

Anu Helkkula, Minna Hannele Pihlström, Carol Kelleher

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009
Editors	E. Gummesson, C. Mele, F. Polese
Place of Publication	Napoli
Publication date	2009
ISBN (Print)	978-88-7431-452-2
Publication status	Published - 2009
MoE publication type	B3 Article in conference proceedings

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title = "From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)",

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From customer perceived value (PERVAL) to value-in-context experience (VALCONEX). / Helkkula, Anu; Pihlström, Minna Hannele; Kelleher, Carol.

The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009. ed. / E. Gummesson; C. Mele; F. Polese. Napoli, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

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T1 - From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)

AU - Helkkula, Anu

AU - Pihlström, Minna Hannele

AU - Kelleher, Carol

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 978-88-7431-452-2

BT - The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009

A2 - Gummesson, E.

A2 - Mele, C.

A2 - Polese, F.

CY - Napoli

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