From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)

Anu Helkkula, Minna Hannele Pihlström, Carol Kelleher

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationThe 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009
EditorsE. Gummesson, C. Mele, F. Polese
Place of PublicationNapoli
Publication date2009
ISBN (Print)978-88-7431-452-2
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Helkkula, A., Pihlström, M. H., & Kelleher, C. (2009). From customer perceived value (PERVAL) to value-in-context experience (VALCONEX). In E. Gummesson, C. Mele, & F. Polese (Eds.), The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009