| Original language | English |
|---|---|
| Title of host publication | Australian and New Zealand Marketing Academy: Riding the Waves: Navigating Marketing’s Dynamic Landscape - Sydney, Sydney |
| Publication date | 2025 |
| Publication status | Published - 2025 |
| MoE publication type | A4 Article in conference proceedings |
| Event | ANZMAC Conference 2025 - Macquarie University Business School, Sydney, Australia Duration: 01.12.2025 → 03.12.2025 |
From Hype to Hesitation: The Impacts of Deinfluencing Content
Valeria Penttinen*, Robert Ciuchita, Susanne Pedersen
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review