From Managing to Co-creating Service Experience with Customers

Anu Helkkula

From Managing to Co-creating Service Experience with Customers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Customer Experience Management : Enhancing Experience and Value Through Service Management
Editors	Jay Kandampully
Place of Publication	Dubuque
Publisher	Kendall Hunt Publishing Company
Publication date	2014
Article number	Chapter 7
ISBN (Print)	978-1-4652-4107-8
ISBN (Electronic)	978-1-4652-5821-2
Publication status	Published - 2014
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
Service experience
phenomenological approach
CUSTOMER EXPERIENCE
customer relationship management
value
KOTA2014

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Cite this

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