From Managing to Co-creating Service Experience with Customers

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCustomer Experience Management : Enhancing Experience and Value Through Service Management
EditorsJay Kandampully
Place of PublicationDubuque
PublisherKendall Hunt Publishing Company
Publication date2014
Article numberChapter 7
ISBN (Print)978-1-4652-4107-8
ISBN (Electronic)978-1-4652-5821-2
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • Service experience
  • phenomenological approach
  • CUSTOMER EXPERIENCE
  • customer relationship management
  • value
  • KOTA2014

Cite this

Helkkula, A. (2014). From Managing to Co-creating Service Experience with Customers. In J. Kandampully (Ed.), Customer Experience Management: Enhancing Experience and Value Through Service Management [Chapter 7] Kendall Hunt Publishing Company.