Abstract
This study delves into the critical role of market orientation (MO) in international entrepreneurship, particularly in the context of exporting. While previous research emphasizes the positive impact of MO on firm performance, this study examines its entrepreneurial implications, highlighting the overlooked dimensions of opportunity recognition and exploitation in an international business context. Focusing on the dual types of MO, proactive and responsive, and their distinct impacts, we unveil how these dimensions contribute to a firm’s performance through the influence of opportunity recognition and exploitation. Additionally, we explore the moderating influence of export assistance and environmental dynamism on these relationships, offering a comprehensive understanding of MO’s role in entrepreneurial outcomes in international markets.
| Original language | English |
|---|---|
| Title of host publication | IMP Conference Proceedings |
| Publication date | 29.08.2024 |
| Publication status | Published - 29.08.2024 |
| MoE publication type | A4 Article in conference proceedings |
| Event | IMP2024 Conference - Oulu, Oulu, Finland Duration: 28.08.2024 → 30.08.2024 Conference number: 40 https://www.oulu.fi/en/events/imp2024 https://www.impgroup.org/conferences.php https://easychair.org/smart-program/IMP2024/index.html |
Keywords
- 512 Business and Management
Areas of Strength and Areas of High Potential (AoS and AoHP)
- AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics
