From Mars to Venus: Alteration of trust and reputation in online shopping

Pejvak Oghazi; Stefan Karlsson; Daniel Hellström; Rana Mostaghel; Setayesh Sattari

doi:10.1016/j.jik.2020.06.002

From Mars to Venus: Alteration of trust and reputation in online shopping

Pejvak Oghazi^*, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari

^*Corresponding author for this work

Management and Organisation, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Abstract

How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.

Original language	English
Peer-reviewed scientific journal	Journal of Innovation and Knowledge
Number of pages	6
ISSN	2530-7614
DOIs	https://doi.org/10.1016/j.jik.2020.06.002
Publication status	Published - 2020
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
online retail
gender
online purchase
trust
reputation

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From Mars to Venus: Alteration of trust and reputation in online shopping

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Keywords

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