From no influence to sole influence: various levels of user involvement in new service and product development research

Catharina von Koskull, Johanna Gummerus, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInnovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki
EditorsJacob Mickelsson, Anu Helkkula
PublisherHanken School of Economics
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7


  • 512 Business and Management

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