From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication24rd Annual IMP Conference, Sept 4-6, 2008
EditorsAlexandra Waluszewski, Enrico Baraldi
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Sweden
Duration: 01.01.1800 → …

Projects

Sales management in business-to-business services

Holmlund-Rytkönen, M. & Strandvik, T.

01.01.200631.12.2008

Project: Externally funded project

Cite this

Strandvik, T., Holmlund, M., & Edvardsson, B. (2008). From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting. In A. Waluszewski, & E. Baraldi (Eds.), 24rd Annual IMP Conference, Sept 4-6, 2008