From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	24rd Annual IMP Conference, Sept 4-6, 2008
Editors	Alexandra Waluszewski, Enrico Baraldi
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , Sweden Duration: 01.01.1800 → …

OpenUrl availability

Sales management in business-to-business services
Holmlund-Rytkönen, M. (Project manager, academic) & Strandvik, T. (Project participant)
01.01.2006 → 31.12.2008
Project: Externally funded project

@inproceedings{da323e896a774c0eba67ff12dd6d78c8,

title = "From the Seller{\textquoteright}s Offering to the Customer{\textquoteright}s Needing in a Business-to-Business Setting",

author = "Tore Strandvik and Maria Holmlund and Bo Edvardsson",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2008",

language = "English",

editor = "Alexandra Waluszewski and Enrico Baraldi",

booktitle = "24rd Annual IMP Conference, Sept 4-6, 2008",

}

TY - GEN

T1 - From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting

AU - Strandvik, Tore

AU - Holmlund, Maria

AU - Edvardsson, Bo

N1 - Volume: Proceeding volume:

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - 24rd Annual IMP Conference, Sept 4-6, 2008

A2 - Waluszewski, Alexandra

A2 - Baraldi, Enrico

T2 - Unknown host publication

Y2 - 1 January 1800

ER -