From the Seller’s Offering to the Customer’s Needing in a Business-to-Business Setting

Tore Strandvik, Maria Holmlund, Bo Edvardsson

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Finished
Sales management in business-to-business services
Holmlund-Rytkönen, M. (Project manager, academic) & Strandvik, T. (Project participant)
01.01.2006 → 31.12.2008
Project: Externally funded project