Frontline managers as experiencing innovators

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	European marketing academy annual conference (EMAC) 2015 Proceedings
Publication date	2015
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	European marketing academy annual conference (EMAC) 2015 - Leuven, Belgium Duration: 26.05.2015 → 29.05.2015

Keywords

@inproceedings{ef57fe0434e4438fb05aebfbf2fea554,

title = "Frontline managers as experiencing innovators",

keywords = "512 Business and Management, frontline, manager, expeerience, Service innovation",

author = "Anu Helkkula",

note = " Volume: Proceeding volume: ; European marketing academy annual conference (EMAC) 2015 ; Conference date: 26-05-2015 Through 29-05-2015",

year = "2015",

language = "English",

booktitle = "European marketing academy annual conference (EMAC) 2015 Proceedings",

}

TY - GEN

T1 - Frontline managers as experiencing innovators

AU - Helkkula, Anu

N1 - Volume: Proceeding volume:

PY - 2015

Y1 - 2015

KW - 512 Business and Management

KW - frontline

KW - manager

KW - expeerience

KW - Service innovation

M3 - Conference contribution

BT - European marketing academy annual conference (EMAC) 2015 Proceedings

T2 - European marketing academy annual conference (EMAC) 2015

Y2 - 26 May 2015 through 29 May 2015

ER -