Original language | English |
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Title of host publication | European marketing academy annual conference (EMAC) 2015 Proceedings |
Publication date | 2015 |
Publication status | Published - 2015 |
MoE publication type | A4 Article in conference proceedings |
Event | European marketing academy annual conference (EMAC) 2015 - Leuven, Belgium Duration: 26.05.2015 → 29.05.2015 |
Keywords
- 512 Business and Management
- frontline
- manager
- expeerience
- Service innovation