Frontline managers as experiencing innovators

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean marketing academy annual conference (EMAC) 2015 Proceedings
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
EventEuropean marketing academy annual conference (EMAC) 2015 - Leuven, Belgium
Duration: 26.05.201529.05.2015

Keywords

  • 512 Business and Management
  • frontline
  • manager
  • expeerience
  • Service innovation

Cite this

Helkkula, A. (2015). Frontline managers as experiencing innovators. In European marketing academy annual conference (EMAC) 2015 Proceedings