Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

Research output: Book/Report › Book › Professional

Original language	English

Place of Publication	Beijing
Publisher	PHEI - Publishing House of Electronics Industry
Number of pages	337
ISBN (Print)	978-7-121-05398-6
Publication status	Published - 2008
MoE publication type	D5 Text book, professional manual or guide or a dictionary

OpenUrl availability

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title = "Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)",

author = "Christian Gr{\"o}nroos",

year = "2008",

language = "English",

isbn = "978-7-121-05398-6",

publisher = "PHEI - Publishing House of Electronics Industry",

address = "China",

}

TY - BOOK

T1 - Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

AU - Grönroos, Christian

PY - 2008

Y1 - 2008

M3 - Book

SN - 978-7-121-05398-6

BT - Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

PB - PHEI - Publishing House of Electronics Industry

CY - Beijing

ER -