Fulfilling customer needs in the 2020s with marketing and logistics

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Logistics : New Directions in Supply Chain Management
EditorsEdward Sweeney, Donald Waters
Place of PublicationLondon
PublisherKogan Page
Publication date02.06.2021
EditionEighth
ISBN (Print)9781398600003
Publication statusPublished - 02.06.2021
MoE publication typeA3 Book chapter

Sustainable Development Goals

  • GOAL 09: Industry, Innovation and Infrastructure

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoHP: Humanitarian and societal logistics

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