Fulfilling customer needs in the 2020s with marketing and logistics

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Global Logistics : New Directions in Supply Chain Management
Editors	Edward Sweeney, Donald Waters
Number of pages	16
Place of Publication	London
Publisher	Kogan Page
Publication date	2021
Edition	8th
Pages	79-94
ISBN (Print)	978-1-3986-0000-3, 978-1-3986-0002-7
ISBN (Electronic)	978-1-3986-0001-0
Publication status	Published - 2021
MoE publication type	D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

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