Fulfilling customer needs in the 2020s with marketing and logistics

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationGlobal Logistics : New Directions in Supply Chain Management
EditorsEdward Sweeney, Donald Waters
Number of pages16
Place of PublicationLondon
PublisherKogan Page
Publication date2021
Edition8th
Pages79-94
ISBN (Print)978-1-3986-0000-3, 978-1-3986-0002-7
ISBN (Electronic)978-1-3986-0001-0
Publication statusPublished - 2021
MoE publication typeD2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Keywords

  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoHP: Humanitarian and societal logistics

Cite this