Future Research in Social Marketing: Can the People’s Republic of China Benefit?

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Non-refereed scientific journalJournal of Chinese Marketing
Volume2
Issue number2
Pages (from-to)85-89
Number of pages5
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

Sustainable Development Goals

  • GOAL 12: Responsible Consumption and Production

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising

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