| Original language | English |
|---|---|
| Non-refereed scientific journal | Journal of Chinese Marketing |
| Volume | 2 |
| Issue number | 2 |
| Pages (from-to) | 85-89 |
| Number of pages | 5 |
| Publication status | Published - 2009 |
| MoE publication type | A1 Journal article - refereed |
Future Research in Social Marketing: Can the People’s Republic of China Benefit?
Research output: Contribution to journal › Article › Scientific › peer-review