Future service technologies and value creation

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)

Abstract

Purpose
The purpose of this paper is to propose a framework for understanding, predicting and analyzing how future service technologies can lead to value co-creation at different stages of a value chain.
Design/methodology/approach
For organizations, future service technologies are growing in importance and will become a crucial means to survival. It is clear that future service technologies will increase the opportunity to reduce costs and create efficiency, but it is not equally clear how future service technologies enable value creation for customers and users. On this premise, the study proposes a conceptual framework.
Findings
The framework illustrates how future service technologies can lead to value creation for customers. The paper also portrays opportunities and potential pitfalls with future service technologies for organizations.
Originality/value
Several researchers are focusing on innovative technologies. Many business companies are talking about how to implement them and increase their profit. However, less attention is devoted to the ways in which future service technologies will lead to benefits and the experience of service for customers and users using them. This paper represents an original attempt to illustrate that.
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume33
Issue number4
Pages (from-to)502-506
ISSN0887-6045
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • customer value
  • innovation
  • service co-creation
  • service dominant logic (SDL)

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