Gamification from the perspective of service marketing

Kai Juhani Erkinpoika Huotari, Juho Hamari

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCHI 2011
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventCHI 2011 - Vancouver, BC, Canada, Canada
Duration: 07.05.201112.05.2011

Keywords

  • KOTA2011

Cite this

Huotari, K. J. E., & Hamari, J. (2011). Gamification from the perspective of service marketing. In CHI 2011 http://chi2011.org/