Gamification from the perspective of service marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	CHI 2011
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	CHI 2011 - Vancouver, BC, Canada, Canada Duration: 07.05.2011 → 12.05.2011

Keywords

@inproceedings{023e9bb71fa7454ab5a61a07a98e60c4,

title = "Gamification from the perspective of service marketing",

keywords = "KOTA2011",

author = "Huotari, \{Kai Juhani Erkinpoika\} and Juho Hamari",

note = " Volume: Proceeding volume: ; CHI 2011 ; Conference date: 07-05-2011 Through 12-05-2011",

year = "2011",

language = "English",

booktitle = "CHI 2011",

}