Gamification of Prosumption: The Mediating Role of Privacy Concerns

Reza Movarrei, Jaakko Aspara, Kristina Wittkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of 2018 AMA Winter Academic Conference : Integrating Paradigms in a World where Marketing Is Everywhere
EditorsJacob Goldenberg, Juliana Laran, Andrew Stephen
Number of pages2
Volume29
Publication date2018
ISBN (Print)978-0-87757-367-8
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event2018 AMA Winter Conference: Integrating Paradigms in a World Where Marketing Is Everywhere - New Orleans, United States
Duration: 23.02.201825.02.2018
Conference number: 29

Keywords

  • 512 Business and Management

Cite this

Movarrei, R., Aspara, J., & Wittkowski, K. (2018). Gamification of Prosumption: The Mediating Role of Privacy Concerns. In J. Goldenberg, J. Laran, & A. Stephen (Eds.), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere (Vol. 29) https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf