Gamification of Prosumption: The Mediating Role of Privacy Concerns

Reza Movarrei; Jaakko Aspara; Kristina Wittkowski

Gamification of Prosumption: The Mediating Role of Privacy Concerns

Reza Movarrei, Jaakko Aspara, Kristina Wittkowski

Marketing, Helsinki

Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of 2018 AMA Winter Academic Conference : Integrating Paradigms in a World where Marketing Is Everywhere
Editors	Jacob Goldenberg, Juliana Laran, Andrew Stephen
Number of pages	2
Volume	29
Publication date	2018
ISBN (Print)	978-0-87757-367-8
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	2018 AMA Winter Conference: Integrating Paradigms in a World Where Marketing Is Everywhere - New Orleans, United States Duration: 23.02.2018 → 25.02.2018 Conference number: 29

Keywords

512 Business and Management

Access to Document

https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf

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Movarrei, R., Aspara, J., & Wittkowski, K. (2018). Gamification of Prosumption: The Mediating Role of Privacy Concerns. In J. Goldenberg, J. Laran, & A. Stephen (Eds.), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere (Vol. 29) https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf

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Movarrei, R, Aspara, J & Wittkowski, K 2018, Gamification of Prosumption: The Mediating Role of Privacy Concerns. in J Goldenberg, J Laran & A Stephen (eds), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere. vol. 29, 2018 AMA Winter Conference, New Orleans, Louisiana, United States, 23.02.2018. <https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.pdf>

Gamification of Prosumption: The Mediating Role of Privacy Concerns. / Movarrei, Reza; Aspara, Jaakko; Wittkowski, Kristina.
Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World where Marketing Is Everywhere. ed. / Jacob Goldenberg; Juliana Laran; Andrew Stephen. Vol. 29 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Gamification of Prosumption

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AU - Movarrei, Reza

AU - Aspara, Jaakko

AU - Wittkowski, Kristina

N1 - Conference code: 29

PY - 2018

Y1 - 2018

KW - 512 Business and Management

M3 - Conference contribution

SN - 978-0-87757-367-8

VL - 29

BT - Proceedings of 2018 AMA Winter Academic Conference

A2 - Goldenberg, Jacob

A2 - Laran, Juliana

A2 - Stephen, Andrew

Y2 - 23 February 2018 through 25 February 2018

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