Generative mechanisms in project marketing – an agenda for inquiry

Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Global Scholars of Marketing Science : Bridging Asia and the World
Issue number2
Pages (from-to)196-212
Number of pages17
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Customers and Relations

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