Gewinn durch Relationship Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	German
Title of host publication	Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Editors	Adrian Payne, Reinhold Rapp
Place of Publication	München
Publisher	Hanken School of Economics
Publication date	1999
ISBN (Print)	3-8006-2410-9
Publication status	Published - 1999
MoE publication type	B2 Book chapter

OpenUrl availability

@inbook{50a23080d1fc40ac968063a8572efbbb,

title = "Gewinn durch Relationship Management",

author = "Kaj Storbacka and Tore Strandvik and Christian Gr{\"o}nroos",

year = "1999",

language = "Tyska",

isbn = "3-8006-2410-9",

editor = "Adrian Payne and Reinhold Rapp",

booktitle = "Handbuch Relationship Marketing",

publisher = "Hanken School of Economics",

address = "Finland",

}