Giving the customer the little extra: A call for caution

Magnus Söderlund, Veronica Liljander, Johanna Gummerus, Pia Maria Hellman, Michaela Marie-Louise Lipkin, Eeva-Liisa Oikarinen, Marianne Sepp, Karina Töndevold

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationQUIS 13: Service Excellence in Management : Proceedings of the QUIS 13 International Research Symposium on Service Excellence in Management, June 10-13 2013 Karlstad Sweden
EditorsErik Wästlund, Bo Edvardsson, Anders Gustafsson, Mary Jo Bitner, Rohit Verma
Place of PublicationKarlstad
PublisherCTF - Service Research Center, Karlstad University
Publication date10.06.2013
ISBN (Electronic)978-91-7063-506-9
Publication statusPublished - 10.06.2013
MoE publication typeA4 Article in conference proceedings
Event2013 International Research Symposium on Service Excellence in Management (QUIS) - Karlstad, Karlstad, Sweden
Duration: 10.06.201313.06.2013
Conference number: 13


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