Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Euromarketing and the future
Publisher	Routledge
Publication date	2003
Pages	123-145
ISBN (Print)	0-7890-6015-9
Publication status	Published - 2003
MoE publication type	A3 Book chapter

Keywords

@inbook{255b0f8a6cd04b59a12375d480a4eef0,

title = "Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Peter Gabrielsson",

year = "2003",

language = "English",

isbn = "0-7890-6015-9",

pages = "123--145",

booktitle = "Euromarketing and the future",

publisher = "Routledge",

address = "United Kingdom",

}