Globalization for Local Retailing: Threat or Opportunity? The Case of Guilin in China

Pia Polsa, Xiucheng Fan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBeyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010
EditorsOlav Sorensen, Nguyen van Nam, John Kuada, Detlev Zwick
Number of pages1
Publication date2010
Pages97
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Viet Nam
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Polsa, P., & Fan, X. (2010). Globalization for Local Retailing: Threat or Opportunity? The Case of Guilin in China. In O. Sorensen, N. van Nam, J. Kuada, & D. Zwick (Eds.), Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010 (pp. 97)