Globalization for local retailing: Threat or Opportunity? The case of food retailing in Guilin, China

Pia Polsa, Xiucheng Fan

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Macromarketing
Volume31
Issue number3
Pages (from-to)291-311
Number of pages21
ISSN0276-1467
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011
  • Marketing Logics and Strategizing
  • Business, Markets and Societal Dynamics

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