Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

Mika Gabrielsson, Peter Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationInternationalization : Firm Strategies and Management
PublisherPalgrave Macmillan
Publication date2003
ISBN (Print)1403906718
Publication statusPublished - 2003
MoE publication typeA3 Book chapter


  • 512 Business and Management

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