Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Internationalization : Firm Strategies and Management
Publisher	Palgrave Macmillan
Publication date	2003
Pages	100-119
ISBN (Print)	1403906718
Publication status	Published - 2003
MoE publication type	A3 Book chapter

Keywords

@inbook{f4ba1c2ea8e7439ab6ab1c59bfddaa13,

title = "Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Peter Gabrielsson",

year = "2003",

language = "English",

isbn = "1403906718",

pages = "100--119",

booktitle = "Internationalization",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}