Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu, Pia Polsa

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Macromarketing
Volume31
Issue number3
Pages (from-to)236-244
Number of pages9
ISSN0276-1467
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011
  • Marketing Logics and Strategizing
  • Business, Markets and Societal Dynamics

Sustainable Development Goals

  • GOAL 01: No Poverty

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising

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