Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu; Pia Polsa

doi:10.1177/0276146711407506

Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu, Pia Polsa

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

34 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Macromarketing
Volume	31
Issue number	3
Pages (from-to)	236-244
Number of pages	9
ISSN	0276-1467
DOIs	https://doi.org/10.1177/0276146711407506
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2011
Marketing Logics and Strategizing
Business, Markets and Societal Dynamics

Areas of Strength and Areas of High Potential (AoS and AoHP)

AoS: Responsible organising

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1177/0276146711407506

OpenUrl availability

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Cite this

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