Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu; Pia Polsa

doi:10.1177/0276146711407506

Governmentality at the 'Base-of-the-Pyramid'

Samuel K. Bonsu, Pia Polsa

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

38 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Macromarketing
Volume	31
Issue number	3
Pages (from-to)	236-244
Number of pages	9
ISSN	0276-1467
DOIs	https://doi.org/10.1177/0276146711407506
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2011
Marketing Logics and Strategizing
Business, Markets and Societal Dynamics

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1177/0276146711407506

OpenUrl availability

Full text

Cite this

@article{0bf09b50b47347d4b46c40cf7f2783ad,

title = "Governmentality at the 'Base-of-the-Pyramid'",

keywords = "512 Business and Management, KOTA2011, Marketing Logics and Strategizing, Business, Markets and Societal Dynamics",

author = "Bonsu, {Samuel K.} and Pia Polsa",

year = "2011",

doi = "10.1177/0276146711407506",

language = "English",

volume = "31",

pages = "236--244",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "Sage publications",

number = "3",

}

TY - JOUR

T1 - Governmentality at the 'Base-of-the-Pyramid'

AU - Bonsu, Samuel K.

AU - Polsa, Pia

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

KW - Marketing Logics and Strategizing

KW - Business, Markets and Societal Dynamics

U2 - 10.1177/0276146711407506

DO - 10.1177/0276146711407506

M3 - Article

SN - 0276-1467

VL - 31

SP - 236

EP - 244

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 3

ER -