Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions

Qingyun Zhu, Christopher Groening, Joseph Sarkis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Summer Conference, 2017, San Francisco, CA
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings

Keywords

  • 512 Business and Management

Cite this

Zhu, Q., Groening, C., & Sarkis, J. (2017). Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions. In American Marketing Association Summer Conference, 2017, San Francisco, CA