Grey Nomads: Who Do they think they are?

Jill Sweeney, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2017 Conference Proceedings
Publication date12.2017
Publication statusPublished - 12.2017
MoE publication typeA4 Article in conference proceedings
Event2017 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Melbourne, Australia
Duration: 04.12.201706.12.2017


  • 512 Business and Management

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