Original language | English |
---|---|
Peer-reviewed scientific journal | The Grounded Theory Review |
Volume | 8 |
Issue number | 2 |
Pages (from-to) | 77-87 |
Number of pages | 11 |
Publication status | Published - 2009 |
MoE publication type | A1 Journal article - refereed |
Grounded Theory Approach in a Branding Context. Challenges and lessons learnt during the research process.
Research output: Contribution to journal › Article › Scientific › peer-review