Grounded Theory Approach in a Branding Context.: Challenges and lessons learnt during the research process.

Grounded Theory Approach in a Branding Context. Challenges and lessons learnt during the research process.

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	The Grounded Theory Review
Volume	8
Issue number	2
Pages (from-to)	77-87
Number of pages	11
Publication status	Published - 2009
MoE publication type	A1 Journal article - refereed

@article{b448bb02268f42ef93d82f584aeb9ada,

title = "Grounded Theory Approach in a Branding Context.: Challenges and lessons learnt during the research process. ",

author = "Anne Rindell",

year = "2009",

language = "English",

volume = "8",

pages = "77--87",

journal = "The Grounded Theory Review",

issn = "1556-1550",

publisher = "Sociology Press",

number = "2",

}