Group-buying deal popularity

Xueming Luo, Michelle Andrews, Song Yiping , Jaakko Aspara

Research output: Contribution to journalArticleScientificpeer-review

61 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing
Volume78
Issue number2
Pages (from-to)20-33
Number of pages14
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Business, Markets and Societal Dynamics

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