Group-buying deal popularity

Xueming Luo, Michelle Andrews, Song Yiping , Jaakko Aspara

Research output: Contribution to journal › Article › Scientific › peer-review

113 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing
Volume	78
Issue number	2
Pages (from-to)	20-33
Number of pages	14
DOIs	https://doi.org/10.1509/jm.12.0422
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Group-buying deal popularity",

keywords = "512 Business and Management, Business, Markets and Societal Dynamics",

author = "Xueming Luo and Michelle Andrews and Song Yiping and Jaakko Aspara",

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T1 - Group-buying deal popularity

AU - Luo, Xueming

AU - Andrews, Michelle

AU - Yiping , Song

AU - Aspara, Jaakko

PY - 2014

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KW - 512 Business and Management

KW - Business, Markets and Societal Dynamics

U2 - 10.1509/jm.12.0422

DO - 10.1509/jm.12.0422

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SN - 1547-7185

VL - 78

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JO - Journal of Marketing

JF - Journal of Marketing

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