Group-buying deal popularity

Research output: Contribution to journal › Article › Scientific › peer-review

124 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing
Volume	78
Issue number	2
Pages (from-to)	20-33
Number of pages	14
DOIs	https://doi.org/10.1509/jm.12.0422
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{71d679176ebd45a38c5417e73a7324b0,

title = "Group-buying deal popularity",

keywords = "512 Business and Management, Business, Markets and Societal Dynamics",

author = "Xueming Luo and Michelle Andrews and Song Yiping and Jaakko Aspara",

year = "2014",

doi = "10.1509/jm.12.0422",

language = "English",

volume = "78",

pages = "20--33",

journal = "Journal of Marketing",

issn = "1547-7185",

publisher = "AMA - American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Group-buying deal popularity

AU - Luo, Xueming

AU - Andrews, Michelle

AU - Yiping , Song

AU - Aspara, Jaakko

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - Business, Markets and Societal Dynamics

U2 - 10.1509/jm.12.0422

DO - 10.1509/jm.12.0422

M3 - Article

SN - 1547-7185

VL - 78

SP - 20

EP - 33

JO - Journal of Marketing

JF - Journal of Marketing

IS - 2

ER -