Guest editorial: relationship marketing – past, present and future

Johanna Gummerus, Catharina Koskull von, Christian Kowalkowski

Research output: Contribution to journal › Article › Scientific

51 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	31
Issue number	1
Pages (from-to)	1-5
ISSN	0887-6045
DOIs	https://doi.org/10.1108/JSM-12-2016-0424
Publication status	Published - 2017
MoE publication type	B1 Journal article

Keywords

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title = "Guest editorial: relationship marketing – past, present and future",

keywords = "512 Business and Management",

author = "Johanna Gummerus and {Koskull von}, Catharina and Christian Kowalkowski",

year = "2017",

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language = "English",

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pages = "1--5",

journal = "Journal of Services Marketing",

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TY - JOUR

T1 - Guest editorial: relationship marketing – past, present and future

AU - Gummerus, Johanna

AU - Koskull von, Catharina

AU - Kowalkowski, Christian

PY - 2017

Y1 - 2017

KW - 512 Business and Management

U2 - 10.1108/JSM-12-2016-0424

DO - 10.1108/JSM-12-2016-0424

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SN - 0887-6045

VL - 31

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EP - 5

JO - Journal of Services Marketing

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IS - 1

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