Guest editors' introduction: Strategies of building and managing higher education brands

Gili S. Drori, Janne Tienari, Arild Wæraas

Research output: Contribution to journal › Article › Scientific

6 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Studies of Management and Organization
Volume	45
Issue number	2
Pages (from-to)	99-104
Number of pages	6
ISSN	0020-8825
DOIs	https://doi.org/10.1080/00208825.2015.1006004
Publication status	Published - 2015
MoE publication type	B1 Journal article

Keywords

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title = "Guest editors' introduction: Strategies of building and managing higher education brands",

keywords = "512 Business and Management",

author = "Drori, {Gili S.} and Janne Tienari and Arild W{\ae}raas",

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T1 - Guest editors' introduction: Strategies of building and managing higher education brands

AU - Drori, Gili S.

AU - Tienari, Janne

AU - Wæraas, Arild

PY - 2015

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KW - 512 Business and Management

U2 - 10.1080/00208825.2015.1006004

DO - 10.1080/00208825.2015.1006004

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VL - 45

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JO - International Studies of Management and Organization

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