Guest editors' introduction: Strategies of building and managing higher education brands

Gili S. Drori, Janne Tienari, Arild Wæraas

Research output: Contribution to journalArticleScientific

3 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Studies of Management and Organization
Volume45
Issue number2
Pages (from-to)99-104
Number of pages6
ISSN0020-8825
DOIs
Publication statusPublished - 2015
MoE publication typeB1 Journal article

Keywords

  • 512 Business and Management

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