Guidelines for future research on KAM implementation

Paolo Guenzi; Kaj Storbacka

doi:10.1016/j.indmarman.2015.02.026

Guidelines for future research on KAM implementation

Paolo Guenzi, Kaj Storbacka

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific

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Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	45
Pages (from-to)	100-100
Number of pages	1
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.026
Publication status	Published - 13.03.2015
MoE publication type	B1 Journal article

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title = "Guidelines for future research on KAM implementation",

author = "Paolo Guenzi and Kaj Storbacka",

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