Abstract
Helkkula, A. and Mc.Coll-Kennedy, J. (2013), Health Service Science: Review and Research Agenda, Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.
| Original language | English |
|---|---|
| Title of host publication | Marketing Academy ANZMAC |
| Publication date | 02.12.2013 |
| Publication status | Published - 02.12.2013 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Auckland, New Zealand Duration: 01.12.2013 → 04.12.2013 |
Keywords
- 512 Business and Management
- Healthcare
- Equis Base Room