Health Service Science: Review and Research Agenda

Anu Helkkula, Janet McColl-Kennedy

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

Helkkula, A. and Mc.Coll-Kennedy, J. (2013), Health Service Science: Review and Research Agenda, Australian & New Zeeland Marketing Academy ANZMAC, Auckland, New Zealand, Dec 2-4.
Original languageEnglish
Title of host publicationMarketing Academy ANZMAC
Publication date02.12.2013
Publication statusPublished - 02.12.2013
MoE publication typeA4 Article in conference proceedings
Event 2013 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Auckland, New Zealand
Duration: 01.12.201304.12.2013

Keywords

  • 512 Business and Management
  • Healthcare
  • Equis Base Room

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