Hey, I am Taking Over this Profile! Fostering Customer Engagement and Development of Meaningful Relationships through Social Media Employee Takeover

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationSERVSIG Frontiers in Service Conference Proceedings
Publication date2021
Publication statusPublished - 2021
MoE publication typeA4 Article in conference proceedings
EventSERVSIG Frontiers in Service Conference 2021: Service Resurgence - Online, Florida, United States
Duration: 10.06.202113.06.2021

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