Hi, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Science Annual Conference 2022
PublisherAMA - American Marketing Association
Publication date2022
Publication statusPublished - 2022
MoE publication typeA4 Article in conference proceedings
EventAcademy of Marketing Science Annual Conference - Monterey, United States
Duration: 25.05.202227.05.2022

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