Hi, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Science Annual Conference 2022
Publisher	AMA - American Marketing Association
Publication date	2022
Publication status	Published - 2022
MoE publication type	A4 Article in conference proceedings
Event	Academy of Marketing Science Annual Conference - Monterey, United States Duration: 25.05.2022 → 27.05.2022 https://www.ams-web.org/event/2022AC

OpenUrl availability

@inproceedings{81aa16ec8e10449cb0f9fd74bc2778f9,

title = "Hi, I{\textquoteright}m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications",

author = "Valeria Penttinen",

year = "2022",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Science Annual Conference 2022",

publisher = "AMA - American Marketing Association",

address = "United States",

note = "Academy of Marketing Science Annual Conference, AMS ; Conference date: 25-05-2022 Through 27-05-2022",

url = "https://www.ams-web.org/event/2022AC",

}

TY - GEN

T1 - Hi, I’m Taking Over this Account! Leveraging Social Media Takeover in Brand Communications

AU - Penttinen, Valeria

PY - 2022

Y1 - 2022

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Science Annual Conference 2022

PB - AMA - American Marketing Association

T2 - Academy of Marketing Science Annual Conference

Y2 - 25 May 2022 through 27 May 2022

ER -