High-volume business news: Detecting topic-specific sentiments to account for brand ratings and stock returns

Pekka Malo, Jaakko Aspara, Xueming Luo, Ankur Sinha

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings, Marketing Strategy Meets Wall Street IV Conference
PublisherSingapore Management University
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event Marketing Strategy Meets Wall Street Conference - Singapore, Singapore
Duration: 08.01.201510.01.2015
Conference number: 4


  • 512 Business and Management

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