Original language | English |
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Title of host publication | Proceedings, Marketing Strategy Meets Wall Street IV Conference |
Publisher | Singapore Management University |
Publication date | 2015 |
Publication status | Published - 2015 |
MoE publication type | A4 Article in conference proceedings |
Event | Marketing Strategy Meets Wall Street Conference - Singapore, Singapore Duration: 08.01.2015 → 10.01.2015 Conference number: 4 |
Keywords
- 512 Business and Management