Hokuougata Saab i sushikou-no-Manejimento: Kyousou-wo-Ikinuke (Service-oriented management in Nordic style: New logic of marketing to survive competition)

Christian Grönroos

Hokuougata Saab i sushikou-no-Manejimento: Kyousou-wo-Ikinuke (Service-oriented management in Nordic style: New logic of marketing to survive competition)

Research output: Book/Report › Book › Scientific › peer-review

Original language	English

Place of Publication	Tokyo
Publisher	Minerva Shobo
Number of pages	410
ISBN (Print)	978-4-623-06509-7
Publication status	Published - 15.06.2013
MoE publication type	C1 Scientific book

Keywords

512 Business and Management
KOTA2013
Equis Base Room

OpenUrl availability

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Cite this

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