Hokuougata Saab i sushikou-no-Manejimento: Kyousou-wo-Ikinuke (Service-oriented management in Nordic style: New logic of marketing to survive competition)

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationTokyo
PublisherMinerva Shobo
Number of pages410
ISBN (Print)978-4-623-06509-7
Publication statusPublished - 15.06.2013
MoE publication typeC1 Scientific book

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this